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Rooted
in Taiwan,
grown for
Singapore.
We are Gotcha Merchandise — a food trading company with deep roots in Taiwan's finest food ecosystem, bringing a curated range of high-quality Taiwanese products to businesses and shelves across Singapore.
THE BEGINNING — TAIWAN
A partnership built on years of trust.
Our story begins in Taiwan, where our parent company RUBIN INTERNATIONAL CO., LTD. (如彬國際有限公司) spent years forging deep relationships with the island's best local food factories and suppliers. From teas and seasonings to sauces, pickles, and frozen produce — we built a portfolio rooted in quality and authenticity.
TRACK RECORD — RETAIL & INSTITUTIONAL
From convenience stores to the military table.
We grew our presence across Taiwan's major retail channels — Hi-Life Convenience Store, A.mart, Momo, and more. At the same time, we earned the trust of the Taiwanese military, supplying food ingredients for years and building a reputation for reliability that money can't buy.
EXPANDING — E-COMMERCE & NEW MODELS
Beyond the shelf, into the digital aisle.
As the food landscape evolved, so did we. We expanded into e-commerce channels, partnered with Hi-Life on LINE group memberships, pre-orders, and catalogue models — reaching customers wherever they shop, not just where they walk.
TODAY — SINGAPORE
Bringing Taiwan's best to your door.
Today, as Gotcha Merchandise International, we carry that same tradition of quality and trust into Singapore — connecting local businesses, retailers, and food operators with Taiwan's finest food and beverage products, backed by certified supply chains and seamless logistics.
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